Thursday 19 March 2015


There are so many great childrens brands coming out of Spain and Bobo Choses is one of them. It started in 2008 after Adriana Esperalba had a child and wanted to create a range of clothes that were surprising and fun. The first collection for Autumn-Winter 2009 The Englishman and the Sitting Bull became a huge hit and the brand has gained cult status. Underwriting its popularity is Adriana, who previously worked as a graphic designer. Her work and eye for the unexpected is evident in the hand-illustrated drawings on many of the collection pieces. Bobo Choses is also mostly made in Spain and the headquarters are in Mataro, about 50km north of Barcelona. So what’s next for Bobo Choses? “To keep surprising and having fun with the kids,” Adriana says.

What was behind the decision to start Bobo Choses? After becoming a mother I decided - with my ex partner - to create a kids collection, which was presented in Paris in 2008. 

What had you been doing previously? Art director at my own graphic design studio. 

What is important to you when designing children’s clothes? That they are surprising, comfortable, good quality and help you have fun!

How do you try to differentiate your products from others on the market? All our collections have a storybook behind them, and all the collections are inspired by that book.

What has been completely unexpected since starting your business? To be where we are right now.

What is something that people don’t realise about your wares? That 95% of our collection is made in Spain, and that each collection has 200 references.

Where do you look to for design inspiration? An important part comes from my childhood: movies, music, books and trips. And day by day there is some sort of input - something that you see and all of a sudden it becomes part of the collection.

What do you consider when dressing or styling children? Originality and comfort.

What role do you want your products to play in a childhood? We want to become part of their childhood. As an adult you always remember your favourite tshirt or sweater - we want to become that one.

What was the last great children’s book that you read? Our book Monster Table Manners or Rules for Ghosts and Goblin’s Mischievous Behaviour.

images courtesy of bobo choses

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